MemberProfile
Traci Williams serves as Vice President Sales and Client Management at Acxiom. She joined Acxiom in February 1997. Traci is an executive point of contact for a large financial services client and manages the relationship by interacting with key stakeholders on a daily basis. She is also responsible for business development and growth of her account by demonstrating Acxiom value in solving client business problems. Prior to this role, she was a Director in the Delivery Organization where she was responsible for the delivery of services and data products to financial services clients.
Traci has extensive experience in the implementation and production support of marketing solutions for large financial services clients. She was directly involved in designing and implementing advanced solutions that have driven significant improvements in her clients’ marketing, risk, customer recognition and analytic capabilities.
Traci is a 1994 graduate of the University of Arkansas at Fayetteville with a B.S.B.A. in Computer Information Systems. She also received an M.B.A from the University of Central Arkansas in 1997. An Arkansas native and long-time resident, Traci and her husband reside in Conway, Arkansas. Her two children, Will and Elizabeth, are students at the University of Arkansas at Fayetteville.
Traci is a Board Member of the United Way of Central Arkansas United Way of Central Arkansas since Jan 2011.